Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. […]

Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. […]

Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. […]

A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. […]

With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. […]

BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. […]

We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. […]

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). […]

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. […]

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. […]