Archive for March, 2010

March 25th, 2010
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When a Rose Isn’t a Rose in Permission-Based Marketing

An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice.

March 11th, 2010
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How Much Are You and Your E-mail Program Worth?

A compensation and resources study provides benchmarks for e-mail marketing professionals.