Archive for March, 2010
March 11th, 2010
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How Much Are You and Your E-mail Program Worth?
A compensation and resources study provides benchmarks for e-mail marketing professionals.
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- Responsys Interact Provides Cross-Channel Profiles, PrefsToday Responsys announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. […]
- gTLDs' Analytics and Big Data Impact on Brands' Marketing StrategiesThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. […]
- IWNY: Creative Alive and Kicking in Era of Native AdsWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. […]
- How Travel Brands Can Better Compete With OTAsTravel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. […]
- Jaguar Jumpstarts Multi-Channel Campaign for F-TypeJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. […]
- IWNY: Nielsen Study to Show How Tweets Boost TV RatingsDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. […]
- 'How to Win' Customer Relationships and 'Influence' Digital PerformanceTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. […]
- Data Shows 'Big Data Marketing' Is a Growing FieldA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. […]
- How Will Yahoo's Purchase of Tumblr Affect Advertisers?With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. […]
- BNP Paribas Mixes Twitter and Tennis for Latest Ad CampaignBNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. […]
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When a Rose Isn’t a Rose in Permission-Based Marketing
An online florist sends out an e-mail marketing message to subscribers of a sister company's list. That's a thorny practice.