Archive for July, 2010

July 29th, 2010
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Spilled Ice Cream, Hurt Feelings, and Customer Choices

Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them.

July 15th, 2010
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A Peak Into the Subscriber’s Inbox of 2012

Look out for the changes in the what, where, and when of e-mail.

July 1st, 2010
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Five Missed Opportunities for Acquiring E-Mail Subscribers

Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series.