BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. […]

We may find ourselves addicted to technology, but let's not overlook the value we, as people, add to our programs. […]

Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). […]

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. […]

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. […]

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. […]

Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow." […]

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. […]

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. […]

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? […]