Friday, February 17th, 2012

Smart Mobile Marketing Tips For Your Business

Instead of using shared short codes, purchase dedicated ones. It can be a little pricey, about $2,000, but it can be linked to your brand. If you keep using the same short code, it will eventually be linked to your company. Using code sharing can cause legal issues, as well. You could be liable for the abuses of a code sharing company.

Before starting any new mobile marketing campaign, be sure your first campaign is successful. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.

Make sure you give A/B testing a try with your mobile page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Create two different landing pages (A&B) to see which is more effective for conversions. Keep whichever page is more successful.

Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Try sending an email a week ahead of time and then send a text the day before.

Avoid sending out messages and offers too frequently. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.

You can grow your profits by using mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. These are both excellent places that you could be marketing your business. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

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